I've built and sold a company, coached over 1,400 married men through the hardest chapters of their lives, and consulted alongside 7-figure professionals. Now I run Ascend Media — helping coaches and consultants turn their expertise into the authority presence it deserves.
Who I Am
I was 11 years old, living with my grandma in Orange County. We didn't have much. I wanted stickers for my skateboard binder but couldn't afford them — so I printed my own. Friends wanted them. I started selling them for $5 for two. That was my first business. I didn't know it then, but the lesson stuck: you don't wait for permission to build something.
By high school I was selling clothes and skateboard decks, running a website on Yahoo Site Builder, writing a blog about skate meetups and giveaways. The hustle never stopped — it just grew up. At 26 I founded The Protein Co., a food brand built around gluten-free, vegan Protein Donuts. We built it from scratch and sold it in 2018. That exit taught me more about identity, resilience, and what actually matters than anything I could've learned in a classroom.
Then came three years at Empowered Man — the work that changed everything. Over 650 married men navigating divorce, disconnection, and identity loss. High performers in every external category, completely lost behind closed doors. I stopped seeing coaching as a career move and started seeing it as a calling.
Now I run Ascend Media — a done-for-you content and authority platform for coaches and consultants who are sitting on a decade of expertise the world hasn't found yet. And I still work directly with a small number of men through my coaching practice. Both things are true. Neither one cancels the other out.
What I Do
Each one amplifies the others. Together they build something most people only talk about — a brand that actually works.
Done-For-You YouTube Growth
Built for coaches, consultants, and 7-figure service brands. We handle the entire content machine — scripting, production, SEO, and distribution — so your expertise reaches the audience it deserves.
Work With Ascend →For High-Achieving Men
You've built something real at work. But the same drive that got you there is costing you at home. I work with a small number of high-performing married men on the one place most coaches won't go.
Apply Now →Podcast · Newsletter · Entrepreneur
Real conversations about marriage, money, faith, and what it costs to lead at the highest level. No filters. No scripts. Just the truth most people are afraid to say out loud.
Listen Now →Turn Episodes Into Viral Content Cards.
Paste any YouTube episode link and get bold, scroll-stopping content cards in under 60 seconds. Real transcripts — not summaries. AI finds your best moments, hottest takes, and most quotable lines. Then designs cards ready to post on LinkedIn, Instagram, and everywhere your audience lives. One episode becomes 10x the content.
Try FRAMD Free →The Work Speaks
Science-backed fitness & training
Content became the engine. Every video works while I sleep.
Helping coaches, consultants & service providers grow
From solitude to scale — the content system changed everything for my business.
Remote sales & business coaching for entrepreneurs
My channel turned into an inbound machine — people show up to calls already sold.
High ticket sales training for closers & agency owners
Clients tell me they binged my content before buying. That's the ROI I was looking for.
Sales coaching for closers — turning objections into income
I finally look like the expert I am. The system runs without me touching an edit.
Lead qualification SaaS — automating the sales process
Ascend built our entire channel from scratch. The content drives qualified demo requests.
High-ticket sales coaching & closing strategy
Just getting started — and the foundation is already built right.
Ready to be the
next case study?
See the full portfolio of client results from the YouTube Content Engine.
Apply Now →Free Masterclass
See the exact YouTube growth strategy we use to take coaches and consultants from invisible to inbound — in under 60 days. No fluff, no theory. Just the system.
▶ Watch the MasterclassReal people. Real conversations. The results that happen when someone finally does the work most coaches won't touch.
Framd pulls real transcripts, finds your best moments, and designs bold quote cards — ready to post anywhere in under 60 seconds.
How It Works
Drop in any YouTube episode URL. That's all it takes to start.
Real transcripts — not summaries. We pull the actual words, then AI finds your best moments, hottest takes, and most quotable lines.
Key insights, hot takes, emotional moments, and soundbites — automatically surfaced every time.
Designed to stop the scroll. Ready to post on LinkedIn, Instagram, X, and everywhere your audience lives. One episode. 10x the content.
Real Transcripts
Verbatim words from your episode — no hallucinations, no summaries. The quotes are yours, word for word.
AI Moment Detection
Key insights, hot takes, emotional moments, and quotable soundbites — identified automatically every time.
Scroll-Stopping Design
Bold typography, clean layouts, your branding. Cards are built to perform — not to edit.
Episode Timestamps
Every card includes the exact timestamp, driving listeners back to the full episode and boosting play count.
One-Click Distribution
Post directly to LinkedIn, Instagram, X, and more. Or download to use anywhere in your workflow.
Batch Processing
Have a back catalog? Drop multiple episodes at once. Framd extracts and designs cards for all of them simultaneously.
Creator
$27/mo
Unlimited cards · 10 episodes/mo · Premium designs · Custom branding
Get Started →Featured Writing
Hard-earned wisdom on business, marriage, and what it actually takes to lead.
The lessons from a sticker business at age 11 that still drive everything today.
Read on Entrepreneur → Thought LeadersWhat actually happens when you're scaling a business and a marriage at the same time.
Read on Entrepreneur → Building a BusinessFour strategies to build a podcast that earns a real audience and drives revenue.
Read on Entrepreneur → Building a BusinessThe same frameworks that scale companies can transform your most important relationship.
Read on Entrepreneur → MarketingThe systematic approach that improves open rates and conversions.
Read on Entrepreneur → Full Archiveentrepreneur.com/author/joey-wilder
Real conversations about marriage, money, faith, and what it costs to lead at the highest level. No filters. No scripts. Just the truth most people won't say.
Listen Now → Newsletter · WeeklyOne email a week. Hard-earned wisdom on marriage, business, and building a legacy that actually means something.
Join Free →Free Community
A free private community for coaches, consultants, and service-based founders who want to grow on YouTube, build authority, and turn content into clients.
